Branded Authenticity – It’s Worth Doing Right

In an effort to connect with consumers, can brands manufacture caring about something? Should they? We discuss. #brandstory #brand #missiondrivenbrand http://ow.ly/wVri50jBjPm


In an effort to connect with consumers, can brands manufacture caring about something? Should they? Does silence translate to not caring at all? And what is worse, a tone-deaf authenticity or attaching your brand to a divisive, but passionate, cause? I can think of few things as dangerous as a tone-…

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